Altoids editorial conspiracy continues
I recently reported on some interesting coincidences relating to two Altoids ads that appeared in the New Yorker on the same page as editorial content that eerily mirrored the odd word usage in the ad copy. (The highly unusual word “tung,” for instance showed up in both an Altoids ad and in a story above it.)
The story continues. To the right of the dateline on the cover of the January, 2007 Wired, the short phrase “Curiously Strong” (the Altoids tagline) appears in humorous reference to the issue’s theme, “the science of human enhancement.” (This short phrase on the cover is referred to by Wired employees as a “jingo.”)
While not nearly as clever as the New Yorker references, this is yet another time that the line between editorial content and the Altoids advertising campaign has been linked in an unusual way. I was disappointed to find that this issue of Wired did not have an Altoids ad, but that has not kept me from seeing this is a vast global conspiracy that threatens our very way of life.
